Redefining hospitality, one story at a time.

Crowne Plaza Antwerp lacked a structured online communication strategy and needed a complete digital transformation to improve engagement, brand visibility, and direct bookings.

Their content needed to reflect the hotel’s unique offerings while staying aligned with brand standards.

We developed a comprehensive content strategy to elevate their digital presence across multiple platforms. This included:

• Photography & Videography

  High-quality visuals capturing the hotel’s atmosphere, amenities, and guest experiences.

• Social Media Management

  A consistent content strategy that increased organic engagement and strengthened brand storytelling.

• Google My Business & OTA Optimization

  Updated visuals and content across platforms to improve online presence and conversion rates.

• Employer Branding & Recruitment Content

  Targeted campaigns to enhance the hotel’s positioning as a top employer.

• Press & Influencer Collaborations

  Expanding brand reach through strategic partnerships.

• +2025% increase in LinkedIn impressions within one month

• Consistently ranked #1 in competitive set across key performance indicators

• Social media growth with a more engaging, brand-aligned presence

• Stronger employer branding and improved recruitment efforts

• Enhanced visibility on Google and OTAs through optimized, high-quality content

"Working with Hautel has been a game-changer for our hotel. Their creative team truly understands the essence of hospitality and brings it to life through engaging content. From high-quality photos and videos to a tailored social media strategy. Highly
recommend!"

- Mathieu Van Welden
General Manager, Crowne Plaza Antwerp