Crowne Plaza Antwerp lacked a structured online communication strategy and needed a complete digital transformation to improve engagement, brand visibility, and direct bookings.
Their content needed to reflect the hotel’s unique offerings while staying aligned with brand standards.
Crowne Plaza Antwerp lacked a structured online communication strategy and needed a complete digital transformation to improve engagement, brand visibility, and direct bookings.
Their content needed to reflect the hotel’s unique offerings while staying aligned with brand standards.
We developed a comprehensive content strategy to elevate their digital presence across multiple platforms. This included:
- Photography & Videography
High-quality visuals capturing the hotel’s atmosphere, amenities, and guest experiences. - Social Media Management
A consistent content strategy that increased organic engagement and strengthened brand storytelling. - Google My Business & OTA Optimization
Updated visuals and content across platforms to improve online presence and conversion rates. - Employer Branding & Recruitment Content
Targeted campaigns to enhance the hotel’s positioning as a top employer. - Press & Influencer Collaborations
Expanding brand reach through strategic partnerships.
"Working with Hautel has been a game-changer for our hotel. Their creative team truly understands the essence of hospitality and brings it to life through engaging content. From high-quality photos and videos to a tailored social media strategy. Highly recommend!"
- Mathieu Van Welden
General Manager, Crowne Plaza Antwerp